msdm a nomadic house-studio-gallery for photographic art and curatorial research, an expanded practice of the artist's book, photobook publishing and peer-to-peer collaboration created by contemporary artist paula roush
News from NowhereLockdown (or An Epoch of Unrest)
News from NowhereLockdown (or An Epoch of Unrest)
News from NowhereLockdown (or An Epoch of Unrest)
News from NowhereLockdown (or An Epoch of Unrest)



Dear Participants in the upcoming presentation and workshop scheduled for October 29, November 5+12.
First and foremost, I want to express my deep gratitude for your interest in my presentation and for your commitment to our community. Your enthusiasm and support mean a great deal to me.

I regret to inform you that, due to unforeseen personal circumstances, I have made the difficult decision to reschedule the presentation and workshop to early December. Over the past weeks, I have been facing a significant challenge - a studio environmental crisis and the search for my beloved cat, Iri, who has been missing for 1.5 months. This has placed an enormous emotional and logistical burden on my shoulders.

If you have any questions, please don't hesitate to reach out. I am looking forward to meeting you in December for what I hope will be a transformative and enriching experience.
Once again, thank you for being a part of our community. Your support is truly appreciated.

Warm regards,



paula will do a presentation and facilitate a workshop at the Photobook Week Aarhus, this year under the theme  Future Revisited, to shape a new discourse around things such as Climate Change and Artificial Intelligence. 

“A.I. Disruption: Exploring Experimental Photobook Publishing with Artificial Intelligence” DATE: October 29, 2023, 18:30 – 20:30 CEST [+]

In the realm of photographic practice, there has been substantial experimentation and debate surrounding generated images. Yet, one intriguing and relatively uncharted territory lies in the utilization of Artificial Intelligence (AI) as a transformative tool in experimental publishing. Rooted in avant-garde practices of détournement and meaning disruption, this online presentation aims to delve into how AI can be actively and deliberately harnessed to play a disruptive role in the field of photobook publishing. 
More details here [ + ]

Pageturner 2023 workshop: “A.I. Disruption: Artistic Inscriptions in AI-Invoked Photobook Publishing.” 

DATES: November 5 +  November 12 
 10:00 – 13:00 ; 14:00 – 17:00 (LIVE, via Zoom)

Duration: 2 sundays, 6 hours each session [with a lunch break]

The 2023 Pageturner workshop explores the impact of AI on the realm of photobook publishing, with a particular focus on the artistic inscriptions that AI can invoke. Participants will dive into the diverse applications of AI in photobook creation, spanning content generation, curation, and the printing process. Drawing inspiration from AI-driven case studies, this workshop will guide participants in harnessing AI’s potential to organize image collections, enhance narratives through deep mapping, and craft speculative photobook narratives using AI-generated text prompts. Furthermore, we will delve into the dynamic landscape of AI-powered automated print-on-demand platforms, enabling cost-effective self-publishing for aspiring photobook creators. 

** “A.I. Disruption Day 1: Irony and Detournement”
– SUNDAY, November 5
** “A.I. Disruption Day 1: Irony and Detournement”
– Exploring AI applications for photobook editing and storytelling.
– Unleashing artistic strategies of irony and detournement to transform photographic collections, enrich images, shape editorial design and layout, and contextualize narratives through deep mapping.
-Personal projects [prompts for project development + feedforward]

** A.I. Disruption Day 2: Artistic Print on Demand”
– SUNDAY, November 12 
– Navigating artistic strategies within the realm of print-on-demand.
– Showcasing AI-powered applications and platforms tailored for photobook printing.
– Mastering the art of leveraging automated platforms for cost-effective self-publishing, including ISBN and global distribution.
-Personal projects [prompts for project development + feedforward]

More details here [ + ]

**Defining “Détournement”:**
Within the context of “A.I. Disruption: Exploring Experimental Photobook Publishing with Artificial Intelligence,” the term “détournement” encompasses the practice of taking elements from existing media or cultural practices and then repurposing or altering them in a manner that deliberately subverts or distorts their original meaning. Our focus extends beyond mere critique or satire of the original content; it encompasses the challenge to conventional interpretations of ‘intelligence’ and the provision of a fresh perspective on hegemonic meanings.

 **Illustrating Through Examples:**
Photobook Is Did You Mean Photo Book Is (paula roush, msdm publications 2020): This work delves into the intriguing world of photobook print-on-demand publishing, leveraging artificial intelligence. It presents readers with two sections that can be read in order or randomly. The first section critically examines the term “photobook,” exploring its colloquial, vernacular, technical, academic, theoretical, and artistic dimensions. The second section includes diagrams and technical drawings related to software applications for automatic photobook production and print-on-demand. “Photobook Is” serves as an ironic image-text creation, employing sampling and “re-directed language” as a literary technique, intentionally altering language for experimental storytelling. [more + here

24 Was the Beginning – 10 Years Ago (Oleksii Karpovich, 2023): During a pageturner workshop at the Malakta art factory in Vaasa, Finland, the collective invoked an AI entity to organize Oleksii’s photographic documentation of the invasion of Ukraine. After multiple iterations, a photo-narrative emerged, resulting in the final design of “24 Was the Beginning – 10 Years Ago.” The AI’s contribution included deep mapping and archival strategies, lending an urgent and empathetic dimension to the project. The resulting photobook dummy retains a photodocumentary ethos while embracing conceptual strategies, adding an artistic touch to irony within the context of artificial intelligence. 

More details here [ + ]

**paula roush** is a photographer and the founder of **msdm publications**.
Her research in photobook publishing is shared through the collective pageturner
[more here +] and is an integral part of the **LIBRARY OF ARTISTIC PRINT ON DEMAND** platform and the forthcoming book, **"LIBRARY OF ARTISTIC PRINT ON DEMAND: Post-Digital Publishing in Times of Platform Capitalism."**

This book explores automated (A.I.-led) print-on-demand as a critical media practice with historical and cultural significance. Set for release January 2024. It will be published by **Spector Books** in collaboration with **Andreas Bülhoff** and **Annette Gilbert** from the Free University of Berlin, University of Erlangen-Nuremberg, and the Bavarian State Library.  [more + here]
Furthermore, paula's engagement in participatory education traces back to 2007 when she conducted a seminar at London South Bank University titled **“THE PHOTOBOOK PROJECT at LULU.COM.”** This seminar delved into the utilization of online print-on-demand networks for educational photo publishing projects, thoroughly researching their advantages and limitations in comparison to other publishing models.



paula roush   :::
msdm studio :::