msdm a nomadic house-studio-gallery for photographic art and curatorial research, an expanded practice of the artist's book, photobook publishing and peer-to-peer collaboration created by contemporary artist paula roush

TITLE: HHUUGG remix  [with selections from HHUUGG 1, 2 & 3]
MODELING & STYLING: hḗrā santos
MEDIUM: photozine
DIMENSIONS: 42 x 29.7 cm
PAPER: 90 gsm tracing paper + 120 gsm fabriano paper
BINDING: machine stitch in envelope with stenciled title and colophon-label
PROCESS: laser 
COLOUR: black and white
PUBLISHER: msdm publications
YEAR: 2019
First print run: 50
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Once a week, like a ritual regularly enacted to keep a friendship alive, hḗrā visits me in the studio.  They always bring a selection of clothes -found, vintage, and new-  from their personal archive. Things collected here and there, like a prayer skirt from Temple Mount in Jerusalem, a Charles Jeffrey Loverboy kilt, or a pair of Tabi boots from a collaboration between Maison Margiela and DSM.

When dressed up and ready for a shoot, we drift around the three-storey building, looking for inspiration. For HHUUGG1, we grabbed a bunch of wildflowers just harvested from the neighbouring park.
For HHUUGG2, we followed a ray of sunlight striking a mouldy wall.
And HHUUGG3 came about whilst Strange Things Series 3 streamed on the Reception room’s smart TV.
We play. We improvise. There is never a plan. We follow a manifesto we wrote with our friend Travis outlining three mindfulness principles in the studio’s practice.

Be grateful for the moment unfolding around us.
Follow the bliss of infinite creative source.   
Assume the feeling of the wish fulfilled.

The results keep surprising us. When we decided to share them through a publication, our friend Constantine suggested Hugo as the title, in the tradition of photographers’ zines named after their models.

Hugo is hḗrā's deadname and the modern German form, the old name Hugh meaning Mind-Thought-Soul. It is so wholesome that we settle for HUG.
Not just HUG though, but HHUUGG spelled twice  [HUG HUG].
For  'Give me a hug,' are three magic words we say to each other every
time we feel pure joy and we embrace to celebrate.
And also, in deference to the kundalini yoga mantra 'har-har' 
that sounds like 'hud-hud.' 
The vibration of the heart has the power to clear all blocks
preventing one from manifesting prosperity and success in the world.