msdm a nomadic house-studio-gallery for photographic art and curatorial research, an expanded practice of the artist's book, photobook publishing and peer-to-peer collaboration created by contemporary artist paula roush
of confidential and privileged information
BOOKWORK + installation: paula roush
PUBLISHER: msdm publications
[mobile strategies of display & mediation]
6 VOLUMES of electronic matter
from defunct data firm Cambridge Analytica,
Vol 1 Bolton, 60 pages; Vol 2 Brazil, 114 pages;
Vol 3 Ghana, 874 pages; Vol 4 Iran, 416 pages;
Vol 5 Kenya, 248 pages; Vol 6 Malaysa 318 pages;
Photozine of selected infographics, 72 pages;
2 Installation photographs in bespoke display table;
newsprint cutouts for workshops;
collages done in the ‘own your dada” workshops,
Field research booklet (TPG), 12 pages
1 inkjet print poster 90 x 60 cm
BINDING (by GBH): Handbound
perfect binding with exposed thread
and wrap-around deconstructed softcover,
in two expanding file cases
DIMENSIONS: 21 x 29.7 cm
(6 volumes and zines)
COLOUR: Black & white and colour
TEXT: Project statement in each volume
Bespoke table, metal base and mahogany top
ABOUT THE WORK
‘O.C.E.A.N. LIBRARY of confidential and privileged information’, consists of 6 volumes of electronic matter from defunct data firm Cambridge Analytica, plus a photozine of selected infographics.
The files, that were leaked via twitter separate folders, have been printed and bound following the same organisation: Vol 1 Bolton, Vol 2 Brazil, Vol 3 Ghana, Vol 4 Iran, Vol 5 Kenya and Vol 6 Malaysia.
Presented on a bespoke table, the books are bound with a variant of ‘perfect binding’ - exposed threads and deconstructed soft cover - to enhance the tactile experience of these documents that would otherwise be accessed on screen only, as digital files.
The cover for each book is a specially designed wrapper with the message ‘This email is confidential and may be privileged,’ found
on the company’s email communications.
The endpapers are made of Cinderella's narrative schematic structure used by Cambridge Analytica for rhetorical purposes.
The photozine is a curated selection of infographics related to Cambridge Analytica use of psychographic data to create ads targeting people based on their personalities. This psychographic profiling matches political campaigning to 5 personality types: “open” (O), “conscientious” (C), “extroverted” (E), “agreeable” (A),
or “neurotic” (N).
O.C.E.A.N. LIBRARY of confidential and privileged information’
is an attempt to provide a printed collection of Cambridge
Analytica electronic files. Brittany Kaiser initiated the leak on
the twitter account @HindsightFiles on New Year’s Day 2020.
The internal documents and emails relate to a crucial period from 2015 to 2018, when the firm misused Facebook data to manipulate voters on the UK Brexit referendum and the 2016 US election.
The folders also reveal the data firm’s influence on other countries political systems, including Iran, Malaysia, Ghana, Brazil and Kenya. The work also explores the tension inherent to Brittany Kaiser’s role as Cambridge Analytica business development director for three-and-a-half years before leaving in 2018 and her self-proclaimed whistle blower status, making these documents available to public scrutiny.