Hypnotic Highway


Book Info
Size: 216 x 156 x 22 mm, extends to 216 x 570 x 22 mm when unfolded
Format: 108 pages, 33 photos with additional family photographs and media research, 10 gatefolds, 5 folio sections and1 photo insert ( 420 x 297mm) 
black & white laser printing on recycled paper, varied gsm
Coptic binding with linen thread and grey boards with sticker
First edition of 88 copies, published by msdm in June 2019


Artist statement
The latest msdm  publication Hypnotic Highway is a photobook about the hypnotics crisis. I travel regularly between London where I’m based and Lisbon, where mum lived on her own.  This time, when mum called for help, I had no idea I would be coming home to a landscape of pills and hallucinations …the Hypnotic Highway…The photos were taken between the Lisbon apartment and the hospital, witnessing the impact of Zolpidol, a prescription sleeping aid, on mum’s physical and psychological condition.


Zolpidol is another name for Ambien, a prescription drug whose devastating effects are well documented in countless case courts and press accounts.  Whilst I was looking after mum, I immersed myself in research, only to find out that her  G.P had made her dependent on the same prescription drug that killed Heath Ledger at 28 and wiped out five years of Eminem’s life  when he was in his 30s. The same drug that has transformed so many brilliant individuals into Ambien Zombies as they’re characterised in the press, people with no memories of their actions under the influence.

I read the report Living With A Prescription Drug Addict Mother Compelled Me To Fight Big Pharma and Win by lawyer Susan Chana Lask, on her Ambien Class Action I against Sanofi Aventis, the pharmaceutical company behind the hypnotics epidemic, and this helped me to identify the politics behind the company whose logos  printed in  plastic bags I found lying around the house, with pills inside. I also was inspired by photographer Nan Goldin’s essay and  collection of photographs detailing her addiction to Oxycontin and her campaign against Sackler’s family Purdue Pharma, the pharmaceutical company behind the opioids epidemics.

Mum’s physical body didn’t survive the hypnotics crisis and the book I had started before her passing as a journal of our time together, comes out now designed as a photobook masked as a personal account, but really meant as another call for action. As Susan Chana Lask wrote so eloquently The doctors who killed my mother still practiced after her death.  They never asked how she was.  They are drug dealers.

paula roush, London 2019


Flora McCallica by paula roush
32 pages
38 x 26 cm approx.
with folded colophon 16x 18 cm
laser printed black & white
corona offset 120 gsm
hand-bound, japanese stab binding with kangxi corners
hand-stencilled lettering on title page
collage and design: paula roush
source: found photo foundation
edition of 32 released 2017
numbered and signed
msdm publications

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