msdm a nomadic house-studio-gallery for photographic art and curatorial research, an expanded practice of the artist's book, photobook publishing and peer-to-peer collaboration created by contemporary artist paula roush





A close up of paula's face with a blurry background, in style of photogrammetry cloud, fog and dust, pale-skinned, 5 5 yo, frequency indie album cover, hdr human detailed, caught in the flow of time, female investigator, environmental portrait, coloured polaroid photograph, grey skinned.
Medium: a character portrait 20%, a portrait 18%, an ultrafine detailed painting 18%, an airbrush painting 18%, a photorealistic painting, 17%. Movement: tonalism 18%, hyperrealism: 18%; australian tonalism 18%, art photography 17%, new objectivity: 17%. Flavor:  portrait of rugged adult female 24%, photo of a woman 24%, portrait of a 40 years old women 23%
Model alaradirik/owlvit-base-patch32
Hardware Nvidia T4 GPU
Unit cost $0.000225 / second
Environmental impact

- Training Time: 30 mins on 25 portraits.
- Power Use: 200-300 watts, translating to 100-150 Wh.
- Carbon Footprint:
For training, roughly 0.0475 to 0.07125 kgCO2eq;
Generating a single image adds 0.00158 to 0.002375 kgCO2eq.

paula roush is an artist, researcher, and founder of
msdm [mobile strategies of display & mediation], a collective platform that explores the mobile entanglements of art, curatorial, and publishing practices. Through place-based research, viewed through the lens of hydrofeminist 'new materialisms' and a decolonial perspective, paula investigates emerging technologies and relational methodologies. The aim is to develop a narrative of transitional design leading towards a more equitable and ecologically just future.

Their most recent project 'paula' & Work: A Document on the Machinic Enslavement in Academic Capitalism 2023-24 extends these investigations into the realm of academic capitalism. This project fuses an auto-ethnographic approach with AI to generate a technobiography at a critical time for the arts and humanities in the UK.

Other recent projects include Follow Y/Our River, liquid memories, and House-Studio-Gallery — offer pluriversal viewpoints and introduce wateryquery, a unique approach to inquiry with water that bridges conceptual formulation with intuition, feeling, and care. These projects have recently been showcased at venues including the Water Museum in Lisbon, Portugal (2023), the Borough Rd Gallery in London, UK (2023) and the Isabel Bader Centre in Kingston, CA (2022).

paula teaches at the London South Bank University, where they hold the position of Senior Lecturer at the School of Arts and Creative Industries and are also a member of the Centre for the Study of the Networked Image. Their academic research has been focused on the ecological mobility of the book and the automation of photobook publishing as artistic strategies. 

Their research in photobook publishing is part of the Library of Artistic Print On Demand platform and the forthcoming book, Library of Artistic Print On Demand: Post-Digital Publishing in Times of Platform Capitalism. This book explores automated print-on-demand as a critical media practice with historical and cultural significance. Set for release in 2024, published by  Andreas Bülhoff and Annette Gilbert from the Free University of Berlin, University of Erlangen-Nuremberg, and the Bavarian State Library in collaboration with Spector Books


paula is also engaged in AI research, currently involved in a learning lab entitled “AI Disruption: Artistic Inscriptions in AI-Invoked Photobook Publishing,” organised in collaboration with Photobook Week Aarhus, explores the impact of AI on the realm of art publishing, with a particular focus on the artistic inscriptions that AI can invoke. 


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*NOTE: artistic name is intentionally written in all lowercase font. Please do not use standard capitalisation.

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msdm’s projects have been the subject of monographic exhibitions at Borough Road Gallery, London (2024, 2023, 2022), Infinita Imago Gallery, Lisbon (2024), msdm House-Studio-Gallery, London (2024-2017), The Red Gallery AMAC Barreiro (2019), Herbert Read Gallery, Canterbury (2017), Makan Project Space, Beirut (2015), Museu da Electricidade, Lisbon (2013), 198 Contemporary Arts+learning, London (2011), Gallery P74, Ljubljana Slovenia Sput-&-nik the Window, Porto and Rael Artel Gallery, Parnu (2006), Coleman Project Space, London (2004), INIVA Institute of International Visual Arts, London(2003).

They have also featured in numerous group exhibitions, including at Isabel Bader Centre, Kingston (2022), Godsbanen Arts Centre, Aarhus (2022), Fondazione de Monte Uniti di Foggia, Foggia (2019), Carrol Fletcher and Arebite Galleries, London (2018), Milton Gallery, London (2015), Drawing Room, London UK (2013), Museum für Gegenwartskunst Siegen, Siegen (2012), Kunsthalle Exnergasse, Vienna, W139 Amsterdam, Pavel House Laafeld, Sparwasser HQ Berlin and Ev+a, Limerick (2006), Play Gallery and Kunstraum Bethanien Berlin (2005), South London Gallery, London (2004) Czech Centre London and Prague Biennale 1 National Gallery, Prague (2003).

paula has been awarded a US Fulbright Research Award. Additional support includes fellowships and residencies from the Bauhaus Kolleg at the Bauhaus Dessau Foundation, the Arab Image Foundation, the
Frans Masereel Centrum, as well as funding for projects from the Arts Council England, the Gulbenkian Foundation, and Instituto Camões.